Capstone project

During this project, our team collaborated closely with MAZDA to develop an integrated marketing plan. As an integral part of the team, I actively participated in every stage of the process, ranging from the initial client brief to comprehensive research, target market identification, key insights generation, and the formulation of the overarching concept, creative strategy, and media plan. Additionally, I assumed the responsibility of crafting all campaign visuals, ensuring a cohesive and visually appealing brand representation.